Product Marketing Manager

Product Marketing Manager

ILC Dover

Essential Duties:
Product Management
• Helps to develop the companies “overview map” of the assigned end markets, which includes:
o Market segmentation
o Market segment size & growth
o Market trends & drivers
o ILC Dover market share in served markets
• Analyzes market drivers, trends, and the economic cycles that impact the business
• Evaluates competitive offerings
• Establishes a proposed market plan to achieved sustained growth

Market Development
• Develops and implements an annual marketing plan (tactics) to drive leads into the funnel while collaborating with the sales team to meet annual bookings targets
• Identifies market, customer, and competitive opportunities that will translate into revenue growth and then executes necessary actions to turn the opportunity into revenue
• Works with internal and external Marcom resources to implement defined and agreed upon marketing tactics: events, website, social media, press, training, etc.
• Works closely with the engineering, quality, and sale teams during new product development to ensure products are aligned with customer needs, competitive offerings, and our strategic financial goals

Non-Essential Duties:

Product Management
• Manages product obsolescence and develops migration strategy with minimal disruption to customer’s businesses
• Works closely with the product development, engineering, quality, and sales teams to ensure the “voice of the customer” translates into new product development Market Development
• Develops competitive intelligence for each segment and provides insight to the sales team
• Creates displacement or recapture strategies to gain higher market share and/or position
• Maintains close relationship with sales to understand customers and to provide support

Qualifications:
• Bachelor’s degree in Engineering or Business, with an MBA being advantageous
• Minimum 3 to 7 years of marketing, or sales in the Pharma/ BioPharma industry
• Demonstrated business acumen
• Demonstrated, effective communication skills, both verbal and written
• Demonstrated effective collaboration with peers, cross-functional teams, and executive team

Location:

Dover, DE